Website audit is a detailed analysis and evaluation of web recource's condition, finding ways to improve it. Website's audit is performed to increase effectiveness of it's promotion, to make it more relevant for search engines.
Types of website audit:
- Express audit – is an analysis of website's work, logging of errors found, recommendations on how to remove them.
- SEO-audit – search promotion check, website diagnosis in order to find mistakes, that can make it's promotion difficult, evaluation of optimization possibilities.
- Technical audit – search for errors, that may have a negative impact on website's perfomance and promotion.
- Usability-audit – website usability evaluation. Parameters that are considered: design, page navigation, content.
Express-audit – simplified website's analysis, that is carried out before website optimization. Analysis defines website's position on the internet, errors are found and logged, recommendations on how to correct them are given.
SEO-audit – search for critical errors in search optimization, definition of website's semantic core. SEO-audit determines quality and quantity of external links, performs comparative analysis with competitors websites. Collected data defines main pages that are important for website promotion. Are given recommendations, on how to forbid from indexation "unneeded" pages.
Technical audit – search for errors, that may have a negative impact on website's perfomance and promotion.
Usability-audit – website usability evaluation. By usability audit the following parameters are used: how website design is percepted, navigation, website content. Are found elements, that may repel users.
We also perform additional services of website audit. They are individual and are defined by exact problems and cases.
Website audit – is the first thing to do, if you want to make your website attractive. According to the observations, around 85% of al websites bring much less income than they are expected. If your website is one of them, you have to perform it's audit ASAP, optimize promoted pages, analyze competing websites and se other ways to make your website the best.
Audit results will help you to establish, how workable it is, is it usinf 100 % of it's potential, is it paying off money invested in its promotion.